Express your creative storytelling in new perspectives and incredible detail

MIDDLE EAST AND AFRICA – Nikon Middle East FZE. introduces the NIKKOR Z MC 50mm f/2.8, the latest addition to the ever-expanding NIKKOR Z lens line up. Compact and lightweight, the lens is perfect for both hobbyists and amateurs as they get to freely express their creativity, capturing a wide range of scenes and the finest details up-close.

See the world beyond the naked eye and capture extraordinary life-size subjects with the 50mm micro lens, capable of close-up shooting and capturing a myriad of shooting scenarios all while magnifying the finest details. Be it the mechanism of a watch or a compelling composition of a portrait, users will be able to capture the intricacies while obtaining beautiful bokeh. The sleek next-generation Z lens design not only makes it effortless and fuss-free for travelling, but also provides the flexibility for attaching filters and accessories directly onto the lens for one’s pursuit of creativity.

“With the freedom to explore a multitude of creative expressions in superior resolution, the NIKKOR Z MC 50mm f/2.8 is designed with the adoption of the revolutionary Z mount, large-diameter and short flange focal distance that maximises the abundance of light for users to be able to achieve the ultimate image quality for stills and videos,” commented Narendra Menon, Managing Director of Nikon Middle East FZE. “The Z mount system also offers greater flexibility, ensuring that the lens is built as compact and light as possible, making it the perfect companion wherever you go when it comes to capturing the finest moments in your daily life.”

Life-size your subject and draw out its micro details with the lens’s unique capability to reproduce shots with its true magnification ratio of 1:1. With the lens’s short minimum focusing distance of range of 5cm[1] to 16cm, users will be able get extremely close to action all while achieving their shot in tack focus with a natural smooth bokeh in the background. Let your photo speak a thousand words with its stunning three-dimension expression that will make your subject pop.  
 
With superior image quality offered by the lens structure of the NIKKOR Z MC 50mm f/2.8, users will be able to experience edge-to-edge sharpness that delivers clear rendering in every shot. Additionally, achieve suppressed chromatic aberration to effectively minimise colour bleeding and fringing, at any shooting distance, making your photo the talk of the town. Take it anywhere and everywhere - indoors or outdoors from dawn to dusk. Capture sharp, clear and detailed shots and videos with minimal ghosting and flaring when under the sun or with a light source in the frame. Even when challenged with low-light scenes, the maximum aperture of f/2.8[2] allows for the adjustment of lower ISO and faster shutter speed, minimising image noise and blur from camera shakes.
 
With the versatile 50mm focal length, capture sharp, detailed imagery in a multitude of scenes - up close or at a distance, from the water droplets on a leaf after a dewy morning to the vastness of breath-taking landscapes to express your artistic vision through visual storytelling.  

The NIKKOR Z MC 50mm f/2.8 weighs approximately 260g, and 66mm in length, making it easy to carry around for long periods of time and allows for users to take control of every shooting opportunity. Enjoy greater flexibility in attaching a range of filters directly onto the lens such as the 46mm filter to reduce reflection, and accessories such as the SB-R200 Wireless Speedlight and ES-2 Film Digitizer by using a SY-1-62 adapter ring to further illuminate small subjects especially during close-ups.
 
Enhance your macro photography experience with new features of the NIKKOR Z MC 50mm f/2.8 for smooth operability while shooting. Acquire faster focus on your subject with the focus limit switch located on the side of the lens, minimising focusing time as you switch the focus limit switch to the close-up position. Get information of the image reproduction ratio easily and promptly with the new focus distance indicator, colour-coded for better visibility and provides details on the distance from the lens to the subject, when extended.

Designed for extremely quiet operation, made possible with the adoption of the stepping motor (STM), enjoy photographing close-ups of animals and insects without startling them, getting the perfect macro shot with minimal operational sounds.

Take it out and about on your adventures with an ease of mind under everyday conditions, where the dust- and drip-resistant[3] performance of NIKKOR Z MC 50mm f/2.8 prevents dust and water droplets from entering the lens, or even pollen from sticking onto lens as you get up close during macro photography. In addition to the application of fluorine coat on the front element that provides anti-fouling performance and makes it easier when it comes to cleaning the lenses.

[1] Distance from the front surface of the lens to the focus position.
[2] At a shooting distance of infinity (∞). The effective maximum aperture is f/5.6 at a shooting distance of 0.16m.
[3] Complete dust- and drip-resistance is not guaranteed in all circumstances.

For more information on the new NIKKOR Z MC 50mm f/2.8, and other Nikon products, please visit http://nikon-mea.com.